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Ubisoft’s Latest Galaxy-Brain Move Is To Gift Scammy NFTs To Employees
4.2.2022
Ubisoft’s ongoing NFT odyssey continues to bewilder and demoralize not just longtime fans but also its own developers. The company recently held another workshop aimed specifically at addressing the concerns of skeptical employees, yet also started giving out special NFTs to some members of...
Ubisoft Executive Thinks Players Reject NFTs Because They Don’t Understand Benefits
31.1.2022
Nicolas Pouard, an executive at Ubisoft, one of the leading videogame companies in the entertainment world, has issued his take on the backlash from gamers regarding the inclusion of NFTs in traditional franchises. The VP at Ubisoft’s Strategic Innovations Lab stated that this reaction could...
Ubisoft Executive Says Users 'Don't Get It' In Extraordinary NFT Interview
28.1.2022
Ubisoft’s official foray into the world of Non-Fungible Tokens has not had the best start; the announcement was trashed by fans, and the company’s “garbage” NFTs were largely ignored upon release. In a new interview with Australian site Finder, though, Ubisoft say the blame for this lies with...
Ubisoft Devs Don’t Understand Company’s NFT Push, Either
14.12.2021
Last week Ubisoft revealed its new NFT tech platform, called Quartz, and it didn’t go well. The announcement that Tom Clancy’s Ghost Recon Breakpoint would be the first game to implement cryptocurrency-backed items was downvoted on YouTube over 40,000 times. Now it turns out even many developers...